Hideaway: Logo Concept

Hideaway is an eco-friendly bed and breakfast that is preparing to open in southeast Austin, TX. They are unique in that, besides their freshly remodeled and super comfortable indoor acommodations, they also plan to offer outdoor lodging via cabins and...treehousees!

For their logo, I aimed to convey outdoor comfort in a clean, contemporary way. Light, rounded lines for the graphic and typeface help to create a friendly, inviting tone, while the flat color scheme and compact scope make for easy display scalability across a wide-range of contexts and sizes.